Tips & Tricks

When delivering a brochure, you create one PDF with all the pages in the order you browse and not in spreads (two pages side by side). So, you start with the cover, then you place all the pages one after the other and you finish with the back cover.

Transparency is not just making certain items or objects in your layout transparent. Colour gradients (a gradual, smooth transition from black to white, from one colour to another or from colour to no colour) and most effects such as shadows, contain transparency. So, to ensure that these transparent elements are rendered in your print as you see them on your screen, it is best to use our transparency presets. The smoothing will automatically be done correctly. This preset is automatically installed along with the joboptions (as mentioned above).

The handling of text and image text and image depends on which software package you use. Photoshop treats text and images as pixels in most cases, therefore text in print will look less sharp. Pixels are in fact rasterized for printing. InDesign and Illustrator treat texts and drawings as vectors. Texts will therefore always be razor sharp. Vector text can be enlarged without loss of quality.

The ink coverage indicates the amount of ink that is printed on a piece in the print. In four-colour printing, you calculate it by adding the percentages in Cyan (C), Magenta (M), Yellow (Y) and Black (K). If your sum exceeds 330%, there is a risk that your prints will stain or stick together. To prevent this, lower the ink occupancy to max 330%.

Does your design contain folding lines, perforation lines, or a special die cut-shape? Then always put these lines in an additional spot colour. Name this colour ‘folding line’ for example. Don’t forget to turn on your overprint stroke at ‘attributes’.

If you only use 100% Black in your layout package (C=0%, M=0%, Y=0%, K=100%), our printing press will only print 100% black in those places. Because paper always absorbs the ink a little, the black will look dark gray. 100% Black is best used for reading texts. But for nice dark black surfaces you better use the following combinations in order to obtain a deeper, heavier black:

Cool Black: C=60%, M=0%, Y=0%, K=100%.
Warm Black: C=0%, M=60%, Y=30%, K=100%.
Rich Black: C=30%, M=20%, Y=20%, K=100%.

You can experiment with the composition of your black, but avoid too high values of the C, M and Y inks. As mentioned earlier, the sum of the CMYK values should never exceed 280%.

Caution with Registration Black Colour
This is a black where each colour consists of 100%, it is used for registration marks such as cut lines and pass crosses, so that they appear on each plate (CMYK). So do NOT use them in your layout.